Effie's Heart

Fashion designer and owner Kimo Frazzitta began Effie’s Heart Clothing in 2006, working out of her Santa Clara, CA home. Kimo’s passion for life and fashion adventure was inherited from her family’s generations of funny and intelligent women. The company’s namesake, Aunt Effie, was born in 1937 in Tulsa, Oklahoma. Growing up, Kimo’s mother would tell wild and colorful stories about Aunt Effie and how she threw crazy theme parties, made all of her clothing by hand, and was always dressed to the nines. Effie’s Heart honors her vivacious spirit of originality and extraordinary lust for life.

At Effie’s Heart, the main goal is to create garments that are comfortable and flattering for all women. There is a wink of nostalgia in Effie’s Heart designs, but overall they are incredibly modern, always comfortable, perfectly fit, and easy to care for. Artists create original, hand-produced images for seasonal and themed collections, resulting in fabrics and styles that are absolutely one-of-a-kind and irresistibly offbeat.
18 results
Effie's Heart Carnaby Skirt Sunset Print
Effie's Heart Vacation Dress Pangea Print
Effie's Heart Ready Dress Meduse Print
Effie's Heart Roadtrip Dress Citron Print
Effie’s Heart Hiking Skirt Wish Print
Effie's Heart Sigrid Dress Sunset Stripe Print
Effie's Heart Carnaby Skirt Girasole Print
Effie's Heart Daydream Dress Chamomile Print
Effie's Heart Curie Dress Koi Print
Effie's Heart Sojourn Skirt Solvang Print
Multiple Sizes Available
Effie's Heart Idyllic Pullover
Multiple Sizes Available
Effie's Heart Charleston Dress Floriculture Print
Effie's Heart Vaudeville Dress Musique Print
Effie's Heart Hedy Dress Champignon Print
Effie's Heart Vacation Dress Succulent Print
Effie's Heart Seven Year Skirt- Melon Print
Effie's Heart Claudia Dress Hummingbird Print
Effie's Heart Claudia Dress Grow Print